Rebranding of Shops of MediaMarkt has Begun
In mall “Europolis” instead of hypermarket of electronics and household appliances MediaMarkt on 3 thousand sq.m. the M.Video shop will open. In mall "London Moll" and "Gold Babylon of Rostokino" ("Europolis of
Rostokino") of the space which was occupied by MediaMarkt will be divided by M.Video and Eldorado shops.
Since September 1 all shops of MediaMarkt in Russia, including being in the FORTGROUP’s malls, were closed on rebranding. We will remind that it was connected with the transaction within which the M.Video-Eldorado group has received control over the Russian business of the German network MediaMarktSaturn.
Exact expiration dates of rebranding aren't defined yet. It is supposed that shops under a brand of M.Video will be open on FORTGROUP objects prior to the beginning of December of this year.
In only 22 Russian cities, the M.Video-Eldorado group has received 42 MediaMarkt shops. "Acquisition of exclusively successfully located MediaMarkt shops allows us to realize earlier conceived plans for development in the shortest possible time – on their place we will open about 60 new hypermarkets "M.Video" and Eldorado – the president of the M of Video El Dorado Group Alexander Tynkovan was commented. It is supposed that countrywide rebranding will come to the end by the end of the first half of the year 2019.
Obligations for exchange, return and warranty repair of equipment, MediaMarkt acquired in shops, pass to M.Video shops. The company reports also that the bonus points, which were saved up according to the loyalty program of MediaMarkt, will be kept. The gift cards acquired in MediaMarkt can be were exchanged for similar cards of M.Video.
